Holland America Line sees signs of more informed purchasing with Copilot Studio agent | Microsoft Customer Stories
Organizations across industries are finding new ways to use AI to enhance operations and elevate customer experiences. This customer story showcases how Holland America Line used Microsoft Copilot Studio to build an intelligent agent that helps travelers make better, more informed purchasing decisions. Read the story to see how AI can bring greater efficiency and personalization to your customer experiences, and contact Gelom Technologies to discuss how to create similar value for your business.
What is Anna and how does it work?
Anna is a virtual agent developed by Holland America Line using Microsoft Copilot Studio. It acts as a digital concierge on the company's website, providing personalized support to new and existing customers as well as travel advisors. Anna handles thousands of conversations weekly and is designed to assist with booking new cruises, adding services to existing bookings, and answering a wide range of general questions.
How does Anna improve customer support?
Anna improves customer support by providing 24/7 availability and addressing a diverse array of customer inquiries with natural language, similar to a live agent. This has led to a strong resolution rate and is expected to reduce the number of basic informational queries directed to contact center agents, ultimately streamlining the customer journey.
What are the future plans for Anna?
Holland America Line plans to expand Anna's capabilities by integrating additional features such as booking excursions, spa services, and drink packages. The agent will also be introduced in markets outside the United States, including Australia, Canada, and the United Kingdom, with market-specific information to enhance the customer experience throughout their journey.

Holland America Line sees signs of more informed purchasing with Copilot Studio agent | Microsoft Customer Stories
published by Gelom Technologies
Gelom Technologies Limited is a Kenyan company established since 2019. Gelom Technologies core business is Value-Added Distributor (VAD), Value-Added Reseller (VAR) and Systems Integration (SI).
We specialize in cyber security, digital transformation and drones technology.
- Our cyber security products and services are for both information technology (IT) & operational technology (OT). In this business segment we cover the following areas: strategy & risk management, digital trust, threat management and cloud security through partnership with leading global players and manufacturers.
- Our digital transformation products and services include the following solutions: electronic documents signing, contract lifecycle management, document generation, contract negotiation, e-learning softwares, supply & blockchain solutions.
- Our Unmanned Aerial Vehicles (Drones) solutions are for construction, mining, survey, mapping, utilities inspection, precision agriculture and logistics.
We have strong business alliances with major technology companies most of whom are leaders in noticeable market research organizations like Gartner Magic Quadrant. They include but not limited to IBM, Kaspersky, BlackBerry, DocuSign, Radware, Sophos, Inspira Enterprises, SMART Technologies and Microdrones.
With the global technology trends towards IT/OT Security, Digital Transformation and Unmanned Aerial Vehicles over the last few years, Gelom Technologies Ltd has developed skills to enable the integration of these and other technologies to provide unique and innovative solutions that meet the specific customer’s needs.
We have selected best of breed products that integrates seamlessly to deliver the reliability, performance, security and scalability that business demands. In making the choices, we always consider our technical support strengths and are certain that Gelom Technologies will be able to fully support the deployed solutions.